​CLIENT: COMFORT
​AGENCY: GOLDEN DIGITAL
ROLE:
CREATIVE DIRECTOR
ROLE:
CREATIVE LEAD
CREDIT:
SR. COPYWRITER: SYAN
​SR. DESIGNER: TOAN ONG
Challenges
Comfort Luxury Nature wants to strengthen marker leader position in Super Sensorial Platform by Launching New Rose Fragrance & becoming the Fragrance of Fashionology 2017
Fragrance used to be seen as the last touch to complete Fashion. First time ever, Fragrance creates fashion with Comfort Luxury Nature. Being distilled from fine French roses, Comfort Luxury Nature elevates the standard of Fabric Care to an inspiring new realm: Luxury Nature Fashion Care.
Strategy
KEY VISUAL
Comfort Luxury Nature brings 5D technology to Fashion Performance and creates the first ever Fragrance Fashion Collection. Comfort totally change the way consumers experience Fashion, from Seeing to Multi-sensorial: Touching; Smelling; Feeling.
IDEA: Via Fashionology Festival 2017
CAMPAIGN
ROLL OUT
The Activation Comfort Fashion House
in Nguyen Hue walking street with fashion designer and KOLs
The Web app which consumers can co-create with designer and brand to make their our patterns based on the 3 fragrances of Comfort.
Consumers can share their own fashion statements and look forward for the fashion show with their own designs
CAMPAIGN
RESULTS
37,072
samplings in just 3 days of Fashionology
Reach
500,000
Engage with
49,000
people in the Comfort Fashion House
200,000
engagements with KOLs
239%
PR ROI
7,000
consumers create their own pattern on webapp
