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Castrol Tet
Project type
Advertising Campaign
Date Code
2017 Golden Digital
Credit
>Sr. Copywriter: Syan- Thuy Thuong
>Sr. Designer: Toan Ong
Tet is the biggest festival in Vietnam. Right before Tet, Vietnamese usually have their bike repaired, washed and lubricated. Starting from this, Castrol’s challenge is to create an emotional bond with consumers and convince them that changing oil with Castrol is a MUST in Tet preparation.
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