​CLIENT: TIGER
​AGENCY: GOLDEN DIGITAL
ROLE:
CREATIVE DIRECTOR
CREDIT:
CREATIVE LEAD: HANH DO
SR. COPYWRITER: THANH NGAN
ART DIRECTOR: THANG PHAM
Brand
Offer
After the short break, Tiger is the pioneer to ignite the first roars to wake-up the heartbeat of the street. Tiger - uncaged from the street of Asia, more than any brands, is the very first one to roar its courage to uncage the street by offering the very first round of celebration.
Situation
The dynamic street is the iconic of Vietnam. It has its own vibes as people eat, sit, chat, drink, shop, travel, work... on the streets.
Unfortunately, the pandemic came and everyone must stay home for social distancing. The street vibes, lifeblood of the city, is now caged. However, Tiger’s courage is never being caged. Tiger men know that the caged time is only game’s break time to prepare for the coming back.
Key Asset
Manifesto Video: THE FIRST ROAR
OB-
JEC
TIVE
Inspire people to get back on the street after quarantine time
Encourage consumers to celebrate and drink Tiger as a way to roar to uncage the street vibes together
LOG
LINE
A manifesto video that shows the street life before and after the uncaging moment. Even the streets are sleeping, people still awake and wait to come back. And when Tiger raises the first roars with everyone, the street is uncaged with all the sounds and hustle.
PRODUCTIONHOUSE: 116
​DIRECTOR: LA DZUNG
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Master
KV
ROAR YOUR COURAGE,
UNCAGE THE STREET VIBES
With the fearless & respectful spirit from Asian restless energy, Tiger celebrates all the coming-back moments with Tiger men when we all-together roar the courage to uncage the street vibes and bring the life back, make a great impact to street and its life.
